The power of the word. Every word contributes to the message you want to convey with your text. Each word is then weighed. Together with the client Miek Stap chooses the right words.
The strength and the ability to convince are determined by the appropriate relationship between the form and the content of a text. Depending on the purpose of the text your writing style is selected.
Some examples of texts written by Miek Stap for various clients: